I’m David Nyman, founder of Gowell AB. Here I have collected some of the thoughts I have shared publicly about why Gowell exists, how the drink was developed and where we are heading. For more background, see Wholesale & Distribution, Swedish functional drink supplier and our press page.
How Gowell started
I went from police officer to entrepreneur. The idea for Gowell came during covid-19. A doctor friend told me that daily vitamins support the immune system, and at the same time my own children had no healthy alternative to soda. We started the company in 2020 and launched the drink two years later. The goal was simple: a drink with 13 vitamins, minerals and antioxidants that suits all ages.
The secret is the taste
Almost two years of tests and tastings went into the recipe before we were satisfied. Marketing can open doors, but it is the can in your hand that decides whether someone comes back.
“Our biggest asset is not the marketing. It is the taste.”
Made in Sweden
Gowell is produced in Sweden, with Swedish water. “Gowell is not just another caffeine drink in the crowd.” It is sugar free, caffeine free and aspartame free. In short: “Made in Sweden. Packed with vitamins.”
Neither soda nor energy drink
Gowell is neither a soda nor an energy drink. We have built our own segment: a lightly carbonated, vitamin-fortified functional drink for the whole family. The same can belongs on the table whether you are a child, a parent or someone who wants to perform without caffeine.
From four flavours to seven
We launched with four flavours: Pineapple & Cactus, Strawberry & Lime, Blackcurrant & Blueberry and Raspberry, Strawberry & Mint. Since then the range has grown with Cola, Coconut & Lime and Tropical, to seven flavours. When the first batch of Tropical arrived, it was one of those moments you remember. Every new flavour follows the same rules: sugar free, caffeine free and aspartame free.
Slush in Helsinki
At Slush in Helsinki we handed out Gowell to more than 13,000 founders, investors and tech innovators.
“Gowell is the drink of the future for people who want to perform without caffeine.”
Looking for a Swedish functional drink for your market? Start at Wholesale & Distribution or contact me at david@gowelldrinks.se.